Why SMS Marketing?
SMS messages have open rates above 95% and are read within minutes. Use SMS for time-sensitive promotions, appointment reminders, order updates, and important announcements.
Setting Up SMS
- Go to Communications > Channels and configure your SMS provider credentials.
- Ensure your subscribers have phone numbers stored in their profiles.
- Create a campaign selecting SMS as the channel type.
Writing Effective SMS
- Keep messages under 160 characters for maximum compatibility.
- Include a clear call to action with a short link.
- Always include an opt-out instruction (e.g., Reply STOP to unsubscribe).
- Personalise with merge tags like the subscriber first name.
Compliance
Always obtain explicit consent before sending SMS. Different regions have specific regulations (TCPA in the US, GDPR in the EU). VoVo tracks opt-in status per subscriber to help you stay compliant.