Understanding Subscriber Lists
Subscriber lists in VoVo are groups of contacts who have opted in to receive your communications. Every contact belongs to at least one list. You can have multiple lists for different purposes - for example, a Newsletter list, a Customers list, and a VIP list.
Creating a New List
- Go to Communications > Lists and click New List.
- Enter a list name and an optional description.
- Set the double opt-in preference - recommended for better deliverability and legal compliance.
- Click Create List.
Adding Subscribers
Subscribers can be added to lists in several ways:
- Form submissions - Connect a form in the Forms module to automatically add subscribers.
- Manual import - Upload a CSV file from Lists > Import.
- Manual entry - Add individual subscribers from the list detail page.
- API - Push subscribers programmatically via the VoVo API.
Using Segments
Segments are dynamic subsets of a list, filtered by subscriber properties or behaviour. Create a segment by clicking New Segment within a list and defining conditions such as location, subscription date, engagement history, or custom fields.
Managing Unsubscribes
Unsubscribes are handled automatically - when a contact clicks the unsubscribe link in any email, they are removed from that list and suppressed from future sends. Never re-add unsubscribed contacts without explicit re-consent.